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Frequently Asked Questions

  1. What are Victoria’s Creative Industries?

The creative industries are a broad but interconnected field, spanning arts, culture, screen and design.

They encompass disciplines as diverse as games development and graphic design; fashion and film-making; independent theatre and industrial design; comedy and craft. And they include activities that are both commercially-driven and community-based; experimental and export ready, and everything in between.

  1. What do the Creative Industries currently contribute to Victoria?

The creative and cultural economy is estimated to contribute $22.7 billion to the state (2013) – representing 8% of the total economy. They are among our fastest growing industries, employ over 220,000 people and growing at almost double the rate of the broader economy.

The value of our creative industries to Victoria, however, extends well beyond a dollar figure: they are central to our identity, to the liveability of our communities, to our social cohesion, and to our productivity. They are an essential part of what differentiates Victoria from other places.

The creative industries have a role to play across virtually every area of society – from education and health to corrections, community development, science and innovation, civic planning, and much more.

  1. What is the Creative Industries Strategy?

The Victorian Government is developing a strategy to increase the public value of the creative industries to Victoria – culturally, socially and economically.

The strategy aims to strengthen Victoria’s leadership across the creative industries, stimulating innovation, investment and growth, and providing a fertile ground for creative and cultural development. It also seeks to ensure that the benefits of the creative industries are felt and recognised by all Victorians.

This strategy is being developed in consultation with a broad range of stakeholders across Victoria’s creative industries and the wider public. It will be released in 2016.

The strategy will guide future government investment in the creative industries, enabling them to thrive and embedding them in the future of the state.

  1. Will this mean more funding for the Creative Industries?

The Victorian Government already makes a significant investment in the creative industries. This strategy aims to ensure that this investment is placed to deliver the best outcomes for our creative industries and for the state more broadly.

It also aims to build a strong case for future investment in the creative industries – by government and the private sector – as an important driver of a range of social, cultural and economic benefits for Victoria.

  1. What is the Creative Industries Taskforce Report?

In April 2015, the Minister for Creative Industries Martin Foley MP appointed the Creative Industries Taskforce to advise on the development of a creative industries strategy. The Taskforce brought together people with a diverse mix of skills and experience across different cultural and creative industry sectors, business and government.

The Taskforce has now delivered its report to the Victorian Government. Fundamental to the report is the vision that Victoria is a creative state and that Melbourne is a truly global as well as liveable city. Its proposed initiatives aim to ensure Victoria retains and grows its leading role in the cultural and creative industries in an increasingly globalised and disrupted world.

From the suggestions and advice gathered through a comprehensive consultation process, as well as extensive research, the Taskforce has formulated 42 initiatives for the Government to consider. You can read the full report and provide your feedback on the individual initiatives via strategy.creative.vic.gov.au

  1. What was the role of the Taskforce?

The Taskforce was appointed to provide input into the development of the creative industries strategy and provide independent and expert advice to the Minister. In doing so, it:

  • consulted widely with the creative and cultural industries
  • provided advice and insight on current issues and challenges facing the creative industries, and barriers to their growth
  • proposed what it considered to be the most effective actions that can be taken by government, the sector and community to enable the growth of the creative industries.

The Taskforce also received advice from an Expert Reference Group, comprising senior industry representatives with sector-specific expertise. 

  1. Who was on the Taskforce?

The Taskforce members were:

  • Louise Adler, Chief Executive Officer,  Melbourne University Publishing (Chair)
  • Dr Bronte Adams, Director, dandolopartners
  • Tony Ayres, Producer/Director
  • Mark Madden, Director, Devil’s Advocate
  • Professor Callum Morton, artist and academic
  • Shaun Micallef, comedian and writer
  • Eddie Perfect, singer-songwriter, pianist, comedian, writer, actor
  • Karen Quinlan, Director of Bendigo Art Gallery
  • Dan Rosen, CEO, Australian Recording Industry Association (ARIA)
  • Katrina Sedgwick,  CEO, Australian Centre for the Moving Image (ACMI)

View bios of the taskforce members

  1. What was the role of the Expert Reference Group?

The Expert Reference Group brought sector-specific expertise and provided advice to the Taskforce. It:

  • considered and reviewed policy themes, issues and ideas 
  • provided expert opinion and practical advice to the Taskforce and Creative Victoria about current issues and challenges facing the creative industries, and barriers to their growth
  • reviewed and commented on draft documents
  • assisted with the sector and public consultation.

  1. Who was on the Expert Reference Group?

The members of the Expert Reference Group were:

  • Louise Adler, CEO and Publisher-in Chief of Melbourne University Publishing (Chair)
  • Esther Anatolitis, CEO, Regional Arts Victoria
  • Kay Campbell, CEO, Australian Centre for Contemporary Art
  • Ken Cato AO, Chair, The Design Foundation
  • Deborah Cheetham AO, Yorta Yorta soprano, composer and educator
  • Andrea Denholm, film and television producer
  • John Denton AO, lawyer
  • Nicholas Gruen, economist
  • Adam Jankie, co-founder, Illusive Entertainment Group
  • Laura Miles, Executive Director, Museums Australia (Victoria)
  • Tom Mosby, CEO, Koorie Heritage Trust
  • Jo Porter, freelance executive/creative producer
  • Tony Reed,  CEO of the Games Developers Association of Australia
  • Peter Tullin, cultural entrepreneur and co-founder of Culturelabel.com,
  • Leonard Vary, CEO of the Myer Foundation
  • Marcus Westbury, broadcaster, writer, media maker and festival director

View bios of the Expert Reference Group Members

  1. Who contributed to the development of the Taskforce Report?

Through the extensive consultation process undertaken in June and July 2015, almost 10,000 people from across Victoria’s creative and cultural industries, and the wider public, contributed to the development of the report.

The report draws on the rich insights received through this process, as well as research into local and international models, and the expertise of the Taskforce and Expert Reference Group. It was conceived from the ground up.

  1. When and how were public contributions made?

The consultation process commenced in the middle of 2015, following the release of a discussion paper.

There were a range of opportunities to contribute – including public forums, targeted sector-specific sessions, written submissions, and an online forum for contributing ideas, viewpoints and taking part in discussions.

Over 1,000 people attended workshops. The online platform recorded over 20,000 visits from 8,500 people, over 200 discussion responses and news items and more than 350 ‘Post-it’ notes. A total of 225 written submissions were also lodged.

Whether via face-to-face or online consultation, the process was characterised by robust debate, great ideas and wide-reaching and thought-provoking conversations. Consistently, the message from  Victorians was that our cultural and creative industries have great strengths and that future approaches to these industries should be bold and decisive.

A Consultation Summary Report is available at: strategy.creative.vic.gov.au

  1. Which of the specific initiatives will be funded?

The Taskforce report has only just been finalised and it is too early to say what actions the government will implement or what actions will receive funding. 

The government will consider the report and all of the proposed initiatives over the next few months to determine what to incorporate into its creative industries strategy.

Anyone who would like to make a comment about the initiatives  proposed by the Taskforce can do so until 20 December 2015 at strategy.creative.vic.gov.au.

  1. What does the Taskforce propose?

The Taskforce 42 proposes initiatives, broadly aligned to the following five focus areas:

  • Backing creative talent by creating more opportunities to produce and present great work.
  • Strengthening the creative industries ecology by building capacity and unlocking opportunities to reach audiences.
  • Delivering wider economic and social benefits through the application of creativity and using Creative Victoria as a force for collaboration.
  • Increasing participation in and access to culture and creativity by setting high standards for education, access and public events and broadly promoting the value of art and creativity.
  • Building international engagement by positioning creative industries in the economic mainstream in addition to their already recognised cultural role.

  1. Where are the big ideas, the flagship initiatives?

The Taskforce has taken a whole of ecosystem approach in its report, with many of the proposed initiatives aiming to strengthen the creative and cultural industries as a whole.

It has proposed significant new actions to assist artists in career development, to initiate the production of major new work, to use accelerators to increase entrepreneurship and business skills, to increase the focus on international engagement and to provide more spaces for creative practitioners to work.

Key proposals include a new commissioning fund, which would support new works on a scale that is currently not possible.  There is also a proposal to provide support to organisations through accelerators, which would address a range of skills and business issues that cultural and creative organisations face both in achieving sustainability and growing. 

  1. How exactly does Melbourne make the leap from ‘liveable city’ to ‘global city’ – and what approach will make Victoria a ‘creative state’?  

The Taskforce report confirms that Melbourne should be seen alongside the truly global cities of the world, like London and New York.  It asserts that we have the talent, assets, capabilities, culture and history to operate at a global level and that the strength of our creative industries is critical to this aspiration. 

The report contains some signposts that indicate how well we are performing as a global city and creative state.  For example:

  • Melbourne and Victoria have a vibrant, rich, innovative cultural and creative sector
  • There is a thriving creative ecology and businesses
  • Creativity is applied to add value across industry, education and public services
  • Arts and creativity are valued by the local community
  • Strong international engagement is ubiquitous

  1. There are few specific references to regional initiatives.  Is this about Melbourne?

Cultural and creative activity is a vital part of Victorian life across the entire state and in all of its cities and towns. 

The title of the Taskforce report leads with the term “Creative State” and that is the emphasis that will continue to be important in the development of the Government’s creative industries strategy over the coming months. 

The vast majority of the actions proposed by the Taskforce are intended to have state-wide application, including through partnerships with local government.  The Taskforce also refers to the government’s current Regional Arts and Culture program and the importance of creative precincts across the state. 

  1. Some artforms get more attention in the report than others.  Why is this?

In the main, the Taskforce report is sector and artform neutral.  It proposes a mix of actions that together strengthen the overall cultural and creative ecosystem, for example, in actions to provide more spaces for creative practitioners to work, individually or together, to improve business skills, and to increase access to finance. 

The few exceptions to this address particular issues that strongly emerged during the consultation and research phase, such as a dedicated Aboriginal Cultural Strategy and a renewed approach to design.  

  1. What is the sector’s response to this report?

We’ll find out. The government has made the Taskforce report public – at strategy.creative.vic.gov.au where anyone from the cultural and creative industries, or the broader Victorian public, can comment on each of the proposed initiatives. 

This feedback will be taken into account as the government develops its creative industries strategy, along with Taskforce report and the rich volume of consultation material that has been received already. 

  1. Why should this report matter to Victorians?

Whether or not they are directly engaged in the creative and cultural industries, a successful creative industries strategy for the state will benefit all Victorians.

The cultural and creative industries are fundamental to Victoria’s cultural identity, quality of education and the liveability of our cities and regions.  The Taskforce report is an important step in developing a creative industries strategy that recognises and builds on these impacts.   

Our cultural and creative sectors already represent a significant proportion of the state economy and are an area of high growth. An effective strategy, building on the work of the Taskforce, will mean more jobs, and stronger future economic growth.

This is an important time for Victoria’s creative industries, and we have an opportunity to build on our creative strengths to genuinely become a global player.

  1. When will the Creative Industries Strategy be released?

The strategy is planned for release in the second quarter of 2016.

  1. How can we get more information and stay up to date?

For regular updates about the creative industries strategy development sign up to Creative Victoria’s e-news here.

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