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Facts & Figures

  • Victoria’s creative and cultural economy contributed $22.7 billion to Victoria in 2013 – representing 8% of the state’s economy.
  • The creative and cultural economy employed over 220,000 people in Victoria, generated $1.4 billion in exports and attracted cultural tourism worth $1 billion.
  • The creative and cultural economy is growing at almost double the rate of the broader economy.
  • Products and services of the creative industries have demonstrated benefits across a range of social areas, from health to education, corrections to community development.
  • 89% of Victorians (aged 15 and over) attended a cultural venue or event last year.
  • Victoria is home to:
    • the country’s most visited public gallery, museum and library.
    • Australia’s only centre for the moving image (ACMI), and only centre for books, writing and ideas (The Wheeler Centre).
    • A strong and prolific independent arts community and a dynamic festival calendar that celebrates a range of creative forms from film to contemporary art, literature, design, jazz, games and much more.
  • Victoria is Australia’s capital for television drama, capturing 48% of the market last year.
  • Representing close to half of Australia’s digital games industry, Victoria is home to 90 game development studios, animation houses and games industry service providers – ranging from leading global companies to smaller boutique developers.
  • More than 81,000 people are employed in the design services sector across the state and Victorian design firms generate more than $200m annually in design-related exports.
  • Last year, Victoria’s state owned arts and cultural institutions attracted more than 10m visitors.
  • Victoria has more than 700 museums, representing a third of all museums in Australia. Largely managed by volunteers, together they hold more than 1.5 million items.
  • In total, 70,000 volunteers give their time to organisations and projects across the creative industries, contributing $220M to the Victorian economy.

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